Google Marketing PlatformTechnologies
Search Ads 360
Keen to increase the performance of your search engine marketing? Google’s enterprise level Search Ads 360 allows for smarter search campaigns.
Search Ads 360 helps you respond to an ever-changing market in real time and at scale. You are able to manage, automate and optimise your search engine marketing campaigns with SA 360.
Search Ads 360 enables advertisers to...
Automate Campaign Management at Scale
Search Ads 360 allows its users to automate regular tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines. It allows advertisers to work efficiently across multiple platforms.
- Automate Inventory Management: Create highly targeted campaigns with dynamic data and inventory feeds
- Automate Campaigns: Adaptive Campaigns allow analysis of campaign settings to find the optimal way to structure them for performance
- Automate Social: Measure, report and attribute paid social activity with Search Ads 360 and use insights to fuel cross-channel remarketing
Reporting & Insight at Speed
Real time data means real time results with Search Ads 360. It allows for:
- Freshest data in the market (no 24 hour delays)
- Reliability of Google’s architecture
- Real time bid decisions throughout the day
- Testing in real time for quick results
- Delivery of search insights or signals to Display and Video 360 in real time
Advanced Optimisation & Bidding
Search Ads 360’s Smart Bidding tool enables smart decision making based on robust, real-time data that is built on Google’s large scale machine learning infrastructure. Smart Bidding allows you to:
- Define and optimise toward precise business objectives
- Obtain granular controls and advanced customisation
- Benefit from full transparency when monitoring the progress for each goal
Designed to work together
Save time and increase efficiency with Search Ads 360 and integrations across the complete Google Marketing Platform. Examples of these integrations include:
- Analytics 360: Draw from data in Analytics 360 to power your search campaigns, bid strategies, rules, and more.
- Display and Video 360: Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.
- Tag Manager 360: Easily manage multiple types of tags from sources such as Analytics, Floodlight, and more.
- Data Studio: You can now view your Search Ads 360 metrics with a new easy-to-digest Data Studio template.
- Google Big Query: Export Search Ads 360 data with the power of BigQuery to securely share insights within your organisation and beyond.
