Test, adapt and personalise with this enterprise class testing and personalisation tool. 
Optimize 360 allows for different variations of your website and then tailor it to deliver a personalised experience that works for each customer and for your business.

Why does A/B testing help?

Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to deliver them.

Some of the benefits include:

  • Optimize 360 is natively integrated with Analytics 360, so you can use Analytics 360 reporting to quickly understand where to improve your site, and Optimize 360 to test your changes

  • Being able to test what works best on your website – easily run website tests (including A/B, multivariate, and redirect tests — on your content to learn what works best)

  • Deliver a personalised experience: One size never fits all. Customise your website experience to suit each type of audience.

  • The ability to make changes to your site easily and quickly, driving better results in minutes.

  • Creating custom landing pages for your Google Ads campaigns and convert more visitors into customers.


Ease of Use

Simple setup and a visual editor makes it easy to run experiments with no coding required.

Advanced Experiments

Import goals from Analytics 360 as experiment objectives for audiences created using Analytics 360.

Media Integration

Target traffic from particular Google Ads campaigns, ad groups, or keywords for your experiment.

Which Optimize is right for you?

Optimize 360
Perfect for… Small to medium-sized businesses just getting started with experimentation Larger enterprises or those businesses with more sophisticated testing needs
A / B testing
Native integration with Google Analytics
Integration with Google Ads
Personalisation capabilities
Advanced customisation (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customisation
Multivariate testing (MVT)
limited full
Experiment objectives
pre-selected ad hoc
Simultaneous experiment capabilities
basic advanced
User and account administration
Support and services
Self-service Help Center and community forums Services, support and SLAs provided by Google and global partner network
Payment options
free invoiced monthly



Have questions about how we can support your marketing data objectives?

Need help deciding which would work best for you? Talk to Datisan about how we can support you achieve your desired business outcomes.