Google Marketing PlatformTechnologies
Optimize 360
Test, adapt and personalise with this enterprise class testing and personalisation tool.
Optimize 360 allows for different variations of your website and then tailor it to deliver a personalised experience that works for each customer and for your business.
Why does A/B testing help?
Google Optimize shows you which site experiences engage and delight your customers and gives you the solutions you need to deliver them.
Some of the benefits include:
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Optimize 360 is natively integrated with Analytics 360, so you can use Analytics 360 reporting to quickly understand where to improve your site, and Optimize 360 to test your changes
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Being able to test what works best on your website – easily run website tests (including A/B, multivariate, and redirect tests — on your content to learn what works best)
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Deliver a personalised experience: One size never fits all. Customise your website experience to suit each type of audience.
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The ability to make changes to your site easily and quickly, driving better results in minutes.
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Creating custom landing pages for your Google Ads campaigns and convert more visitors into customers.
Ease of Use
Advanced Experiments
Media Integration
Which Optimize is right for you?
Optimize |
Optimize 360 |
|
| Perfect for… | Small to medium-sized businesses just getting started with experimentation | Larger enterprises or those businesses with more sophisticated testing needs |
| A / B testing | ✅ | ✅ |
| Native integration with Google Analytics | ✅ | ✅ |
| Integration with Google Ads | ✅ | ✅ |
| Personalisation capabilities | ✅ | ✅ |
|
Advanced customisation (includes geographic and user attributes)
|
✅ | ✅ |
|
Support for single-page web applications
|
✅ | ✅ |
|
Google Analytics audience customisation
|
na | ✅ |
|
Multivariate testing (MVT)
|
limited | full |
|
Experiment objectives
|
pre-selected | ad hoc |
|
Simultaneous experiment capabilities
|
basic | advanced |
|
User and account administration
|
✅ | ✅ |
|
Support and services
|
Self-service Help Center and community forums | Services, support and SLAs provided by Google and global partner network |
|
Payment options
|
free | invoiced monthly |
Have questions about how we can support your marketing data objectives?
Need help deciding which would work best for you? Talk to Datisan about how we can support you achieve your desired business outcomes.