Google Marketing PlatformTechnologies
Google Tag Manager 360
Some say that GTM is the ultimate tracking solution. Tag Manager 360 allows marketers to access tag management that’s simple, reliable, and integrates easily with existing systems. The team at Datisan can provide you with Google’s Tag Manager 360 solution, and help you to leverage this tool by assessing your team’s capability and providing bespoke training and support solutions.
Benefits of Tag Manager 360
Enterprise Assurances Flat Pricing Platform Integration
One of the main benefits of the tool is the ease of which you can change tags. In Tag Manager 360, features like rule-based triggers, easy-to-use tag templates, and auto-event functionality help manage tags with as little code as possible. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
Which Tag Manager is right for me?
Tag Manager |
Tag Manager 360 |
|
| Perfect for… | Individuals & small to medium-sized companies | Larger enterprises who need it all |
| Multi-user support | ✅ | ✅ |
| Rule-based triggers | ✅ | ✅ |
| Support for Google & non-Google tags | ✅ | ✅ |
| Supports web, mobile app, & Accelerated Mobile Pages (AMP) | ✅ | ✅ |
| Workspaces for concurrent tagging projects | 3 | unlimited |
| Approval workflows | na | ✅ |
| Zones for large-scale implementations and to controlled access to tagging | na | ✅ |
| User & account administration | ✅ | ✅ |
| Support & services | Self-service Help Center & community forums only | Services, support & SLAs provided by Google & Datisan |
Need help deciding which would work best for you? Talk to Datisan about how we can support you achieve your desired business outcomes.