Google Marketing PlatformTechnologies
Display and Video 360
Work smarter with end-to-end campaign management for enterprises in one tool – from media planning and creative development to measurement and optimisation.
Display and Video 360 natively integrates with other solutions, allowing you to connect data and workflows across products – increasing efficiency and delivering better results.
Display & Video 360 enables you to...
Access high value inventory
Easily find and discover high-quality inventory. Negotiate deals directly and execute buys quickly and efficiently.
Reach your audience
Access the best range of audience data from across Google platforms, your first party data and third party segments.
Drive performance through automation
Use Google’s machine learning technology to drive high performance from your media buys
DV360 has five integrated modules
Simplify the end-to-end media campaign process.
Campaigns
Build and execute a cross-channel media plan
Audiences
Manage your audiences alongside your media buys
Creatives
Tie your creative strategy to your data and your media plan
Inventory
Discover high quality inventory from top broadcasters and publishers (display, video and even audio).
Insights
Get all your campaign metrics in one place
A wide range of audience targeting with DV360
Use what you know about your customers to reach them with the right message and exclude current customers to only reach new customers.
This includes:
- Google audiences
- Floodlight Tag
- remarketing
- DMP audiences
- Campaign Based Audiences; and
- third party audiences
Talk to Datisan about how we can support you achieve your desired business outcomes with Display and Video 360.
