Google Marketing Platform

Brings your organisation's marketing tools together – for smarter marketing and better results

Whether you’re looking for support with a single project or a bigger, long-term partnership, as a Google Marketing Platform Partner, Datisan has the resources and expertise you need to help you achieve more with your online marketing.

We know that without reliable measurement, you’re unable to accurately understand your customers’ behaviour and the effectiveness of your activities. The Google Marketing Platform gathers data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing. Learn more 

Google Approved

Datisan is one of a select few authorised Google Marketing Platform Resellers in Australia, as well as a certified Certified Analytics Partner and Google Cloud Partner.

What is Google Marketing Platform?

Hear from our Chief Technology Officer, Matt Daniels, about what makes up Google Marketing Platform (also known as GMP).


Seven measurement solutions in one powerful package

The Google Marketing Platform solutions are built to work together, so you can easily access shared data across products – to deliver better customer experiences.

Analytics 360 gives you the tools you need to better understand your customers and deliver deeper experiences through your website, tailored audience lists, and more.

Offers simple, yet powerful solutions to help enterprises get up and running with measurement faster.

Discover which digital experiences are resonating with customers, through this enterprise class testing and personalisation tool.

Get the most from your search campaigns by responding to an ever-changing market in real time, and at scale.

Work smarter with just one tool, for end-to-end campaign management – from media planning and creative development to measurement and optimisation.

Unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions.

Allows advertisers to centralise media measurement, access advanced measurement tools, and host and serve creative.


Why use it?

Best in class technology at each stage of the programmatic ecosystem

Advanced feature and audience targeting through platform connections

Centralised measurement for all media enables precise optimisations & spend efficiencies

Complete data fidelity means  no data loss between your digital platforms

Datisan works with you to understand, customise and integrate your data

You own all your data and have control over its distribution

Aggregates data across all channels – measuring and improving the entire customer experience

Provides real time key strategic insights that allow you to optimise campaigns in-the-moment

Integrates with other Google solutions including Google Ads and BigQuery

Works smoothly across devices – supports mobile websites and native mobile apps

24/7 in-house technical support and we work closely with the analytics team at Google

Delivers ROI (return on investment) efficiencies