Technologies
Google Marketing Platform
Brings your organisation's marketing tools together – for smarter marketing and better results
Whether you’re looking for support with a single project or a bigger, long-term partnership, as a Google Marketing Platform Partner, Datisan has the resources and expertise you need to help you achieve more with your online marketing.
We know that without reliable measurement, you’re unable to accurately understand your customers’ behaviour and the effectiveness of your activities. The Google Marketing Platform gathers data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing. Learn more
Google Approved
Datisan is one of a select few authorised Google Marketing Platform Resellers in Australia, as well as a certified Certified Analytics Partner and Google Cloud Partner.
What is Google Marketing Platform?
Hear from our Chief Technology Officer, Matt Daniels, about what makes up Google Marketing Platform (also known as GMP).
Seven measurement solutions in one powerful package
The Google Marketing Platform solutions are built to work together, so you can easily access shared data across products – to deliver better customer experiences.
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Why use it?
Best in class technology at each stage of the programmatic ecosystem
Advanced feature and audience targeting through platform connections
Centralised measurement for all media enables precise optimisations & spend efficiencies
Complete data fidelity means no data loss between your digital platforms
Datisan works with you to understand, customise and integrate your data
You own all your data and have control over its distribution
Aggregates data across all channels – measuring and improving the entire customer experience
Provides real time key strategic insights that allow you to optimise campaigns in-the-moment
Integrates with other Google solutions including Google Ads and BigQuery
Works smoothly across devices – supports mobile websites and native mobile apps
24/7 in-house technical support and we work closely with the analytics team at Google
Delivers ROI (return on investment) efficiencies
Analytics are the differentiator
We look for smarter ways to obtain value from your analytics and data… that help you compete in the marketplace.