Services

We’re data experts – who transform marketing information into useable insights and valuable action

THE WAY WE WORK

The method

Using a custom phased approach, we: use next-gen cloud technologies to collect and understand your data silos, architect and transform them into a holistic ecosystem and then use advanced analytics tools to analyse, visualise and activate your marketing.

The Reason

The two biggest obstacles to applying the power of your data, is that it’s difficult to understand and act upon. We solve both those problems.

The Results

More responsive analytics-based communications, activities and results, consolidated and improved data flows through the organisation and smarter strategic decisions, based on real evidence.

Collect

Your wide-ranging marketing data is brought together and stored securely, to create an ongoing and complete, data picture.

Transform

Your data is then explored, cleaned, prepared and transformed, at scale. This reorganises and reshapes your data silos.

Analyse

Your data is interrogated and analysed, at scale. This better defines your customer, makes meaningful connections and unlocks hidden possibilities.

Visualise

Within your data, patterns are identified, trends monitored, and key insights shared. By reimagining your data, it makes it easier to power your data-driven marketing.

Activate

Automate your marketing at scale, using data-driven technologies: plan and execute media, personalise your customer experiences, create revenue opportunities and run machine learning models.

Across three key service pillars, we empower marketing teams to connect their data silos, enrich them with deeper insights and convert their potential into more meaningful interactions and impactful results

Strategy

We help you strategise the opportunities that open when you clearly understand your marketing data. By bringing all your data-silos together, a data-driven strategy emerges that more deeply profiles your customers and markets to them in more personal ways:

•   Marketing Analytics Roadmap
•   Cloud for Marketing Roadmap

Marketing Analytics

We help you understand your customer data, find meaningful patterns and generate insights that can be used to make smarter decisions and enhance the customer experiences you deliver:

•   Web Analytics
•   Social Analytics
•   Tag Management
•   Visualisation
•   Insights
•   Attribution
•   Segmentation
•   Training
•   Audit

Technology

We use next-gen cloud technologies to modernise and streamline the way you connect with and market to your customers, at scale:

•   Wondaris
•   Google Marketing Platform
•   Google Cloud for Marketing

Enterprises we’ve transformed

As a next gen tech company that specialises in marketing data and analytics, we work with forward-thinking corporations, enterprises and governments who are transforming their information from potential, into meaningful insights and action.