Only 30% of retailers in Australia realise the full potential of connecting online and offline customer data… what could it mean if you could link your customer journey?
At Datisan, we have seen increased expectations for businesses to be digitally-led and customer-centric in their marketing approach. Undertaking digital marketing maturity projects is a way for brands to ensure this happens.
According to our latest Annual Digital Marketing Maturity Growth Report, there is huge potential for marketing and technology teams within the retail sector to modernise their digital marketing by increasing their brand’s digital marketing maturity.
We have seen retail organisations that undertake digital marketing maturity projects realise an increase of 20% in revenue and cost efficiencies of up to 30%.
Here’s Chris Rozic, CEO and Co-founder of Datisan, to tell you more about the four stages of digital maturity (Nascent, Emerging, Connected & Multi-Moment) and why they’re so important in a playlist of Datisan Bytes.