Big Data is more accessible for business today than it has ever been. This presents an incredible opportunity for business to develop a deep understanding of their customers and develop marketing strategy and campaigns to achieve the full potential of your marketing budget and deliver the type of experience that customers have come to expect. But how do you identify the right data to guide your marketing strategy. This is where BigQuery shines.
Imagine being able to connect all of your data sets and analyse terabytes of data in seconds…without the need for expensive infrastructure and processing power.
For the Tech teams:
For Marketing teams: