The marketing landscape has changed dramatically in just a few short years. Datisan has seen an increased expectation for businesses to be digitally-led and customer-centric in their marketing approach.
We wondered what this looked like for Australian businesses in 2019 … and how different organisations stack up to industry averages. This report is a summary of our findings into digital marketing maturity in Australia.
If you’re interested in understanding more about the 4 different stages of digital marketing maturity, check out our YouTube channel to see our short explainers.