Only 3% of CMOs in Australia and New Zealand realise the full potential of data-driven marketing… what could it mean for you?
At Datisan, we have seen increased expectations for businesses to be digitally-led and customer-centric in their marketing approach. Undertaking digital marketing maturity projects is a way for brands to ensure this happens.
According to our Annual Digital Marketing Maturity Growth Report, there is huge potential for CMOs to modernise their digital marketing by increasing their brand’s digital marketing maturity.
We have seen CMOs undertake digital marketing maturity projects realise an increase of 20% in revenue and cost efficiencies of up to 30%. Isn’t it worth taking a look at your current maturity state and what you can do to take it to the next level?
These are the top 3 questions we hear from CMOs:
How do I take control of my marketing data?
And remain PII compliant?
How can I connect my online & offline data ?
I want to understand my omni-channel ROI or ROAS
How do I reach the right customer at the right time?
Here’s Chris Rozic, CEO and Co-founder of Datisan, to tell you more about the four stages of digital maturity (Nascent, Emerging, Connected & Multi-Moment) and why they’re so important in a playlist of Datisan Bytes.