Fitness First is an international fitness centre brand that has over 60 clubs in Australia under the ownership of Fitness and Lifestyle Group.

Fitness First had an existing digital marketing plan with a series of agencies looking after different categories of paid search activity, but they wanted to consolidate all of it to be under one roof. This way, they could increase the value they were getting from their data and their budget.

By marrying our marketing data insights with customer beliefs and attitudes, Traffika delivered our brand goal of increasing audience awareness of the benefits of exercise.
–  Samantha Bragg, Head of Marketing, Fitness First.

They also wanted to change the perception of the value of health, fitness and gym membership by increasing awareness through their digital marketing strategy.

“Our focus was on consolidating tracking, reporting methodology and processes. This was done by ‘connecting the dots’ and unifying data sets (Ad serving platforms, Google Analytics, Marketing Campaigns). In bringing all these aspects together, it facilitated better reporting and insights capabilities.” – Client Strategy Director, Traffika.