Did you know?: Facebook can use machine learning to increase your ROI on ad spend.

February 1, 2019
Caroline Sheahan


Previously we’ve had to create manual lookalike audiences but this is fast becoming a thing of the past. By looking at your customers’ purchase behaviour from your website, apps or events (or entering a value yourself) – Facebook is able to use machine learning to assign a value to each customer based on their previous activity. This collected data in turn creates a value-based Lookalike audience for you to target your ads to, who you already know are similar to your most valuable customers.

Read on here to find out more about automated lookalike audiences:


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