Another great catch for the team,
Datisan is excited to welcome Bharat Tarachandani, who has started as our Head of AdTech. He joins the team after working for 4 years at Dentsu Aegis Network, where he delivered data and analytics products for clients, along with lead programmatic media buying.
Before this, Bharat worked across Search & Display Advertising in Sydney for 2 years at Wavemaker, implementing automation across platforms to allocate resources to value-driven tasks.
The new Head of AdTech’s extensive experience in media buying, strategy, data and insights will help Datisan’s clients to leverage the full potential of Ad-Tech platforms. In particular, he hopes to empower people in implementing & managing full stack Google Marketing Platform / Ad-Tech solutions.
On his enthusiasm for the industry Bharat said,
Being a digital native, measurement has been the cornerstone of understanding the impact marketers drive for brands and being able to continuously improve on this is what excites me but more importantly being able to constantly improve this understanding of measurement itself is what I’m passionate about.
Bharat Tarachandani – Datisan Head of AdTech
Datisan CEO Chris Rozic said,
It is really exciting to have welcomed Bharat to the Datisan team in 2020. We see in him a trailblazer, who isn’t afraid to try new and innovative ways of doing things. As the Head of AdTech he is already enabling our wider team to capitalise on his cross-functional experience and capabilities. He will support our vision of progressing digital maturity for our clients in Google Cloud & Marketing Platform.
On his new appointment Bharat commented,
It’s certainly an interesting time to be in the industry, we’re in the early stages of rapid change in the way we look at data and what we are able to do with it. I’m excited that at Datisan we are uniquely placed in helping brands transition into this new era, adopt to the new measurement models and enhance their understanding of the consumer.
A huge welcome to the Datisan team, Bharat!