We hosted our first official event in Newstead, Brisbane on Cloud for Marketing – Leveraging the Cloud to enable better marketing outcomes.
Lucky for us we managed to lock down a great selection of experts to approach the event topic from different angles – an iconic retail brand, a product specialist and a Customer Engineer from Google Cloud. The night really centred around the shift in how we use, access and activate marketing tech, and how the cloud can better enable our desired outcomes as marketers, digital strategists and technologists.
Our panel of speakers
Dwayne Birtles – Head of Digital Media and Analytics – Flight Centre Travel Group
Jase Clamp – Director of Creageous
Clément Simon – Customer Engineer at Google Cloud
The crowd turnout was awesome, with attendees from all sectors of the digital space. Corporate and enterprise marketers, CIO’s and business owners as well as our partner representatives from Google Cloud.
The biggest takeaways from the discussion?
When looking at cloud for marketing for your business focus on the The 4 C’s – Collection, Connection, Consistency – in the way that the data is transferred and making sure that it can have repetition, and Channeling – Executing outside of any channel that you want to use and looking at how we leverage data to achieve desired outcomes.
Right now is an exciting time for activating data. One of the newer opportunities in terms of activating campaigns is finding new ways to segment and build customer audiences based on emotion rather than just behaviour.
The best way to go about bridging the gap between marketing and IT is for marketers to become more technical and for IT to lead data governance To have these two departments aligned and working in sync is key, – marketers should learn SQL!
Huge thanks to our panelists for giving their time and thoughts to this great discussion and to Google for sponsoring the event. Thanks must also go to Gavin Barnes and RedChip for providing the event space and to all the attendees for coming along to support Datisan and the event.