This comes with the news that Canstar is extending their partnership with Datisan across the full Google Marketing Platform stack.
Sara Tweedly, Group Executive, Digital & Marketing at Canstar, says about working with Datisan,
Datisan has been a great partner for us over the past 12 months in the analytics space. We’re looking to them to support our alignment of media, tech and analytics and can’t wait to get started.
This will include the addition of Display Video 360, Search Ads 360 and Campaign Manager to the existing Google Analytics 360 engagement.
Mike Cornwell, Datisan’s Head of Business Development said,
“It’s great to see Canstar make the move to leverage the wider capability across GMP; they’ve done some really cool things in the analytics space this year and we can’t wait to get going on the program of work associated to the full stack.
In particular, I’m excited about the value we can add to their measurement and audience strategies.
This is the latest in a surge of client wins for Datisan, representing one of four companies who have engaged Datisan for AdTech solutions immediately following their Google Marketing Platform certification announcement in October.
Datisan’s Head of AdTech, Bharat Tarachandani, is enthusiastic on how quickly Datisan is scaling in this space.
We are excited to have multiple full stack clients plus keen interest from several others so early in our journey into the AdTech space. It demonstrates the value we bring to the market with combined Analytics, GMP and GCP capabilities.
Along with their Certified Partner status in Google Cloud Platform (GCP) as well, this makes Datisan Google’s first full stack Google Marketing Platform and Cloud Platform sales partner across Australia and New Zealand. Different to a traditional media agency with full stack capabilities, Datisan’s expertise with both sets them apart as a Platform Enablement Partner.
Winning work with Canstar has been the cherry on the top of what has already been a strong year for Datisan in Financial Services.
In November, Datisan added Google Cloud Partners Financial Services Expertise to their growing list of expertise on this platform. This expertise is awarded to partners who demonstrate customer success and leverage the Google Cloud Platform to help deliver competitive and compliant solutions in rapidly changing global markets with powerful, scalable technology, including secured multi-cloud and hybrid solutions for the financial services industry.
Datisan CEO Chris Rozic agrees,
It’s satisfying to see that the strong work Datisan has delivered in the financial services and insurance sector being rewarded with continued business as well as recognition from our partners at Google.
So if you’re looking for advanced solutions and services in a particular area, speak with our team today about how we can support your digital marketing and cloud objectives.