News & Opinion

Key to Achieving Multi-Moment Maturity: First Party Data

August 3, 2021

As consumer expectations continue to grow in an ever-evolving digital landscape, it is becoming increasingly important for businesses to deliver…

Why Digital Transformation is Failing

July 6, 2021

Execution versus expectation is a constant challenge Datisan COO, Brent Lupton, recently spoke to industry leader Business Transformation & Operational…

The Popularisation of Privacy

June 29, 2021

There’s a fine line between privacy of personal information and the convenience of personalisation online today. With the popularisation of…

A relaxed cookie deadline isn’t a reprieve for connecting with customers

June 29, 2021

The move to first party data shouldn’t be delayed There seemed to be a lot of relief that this impending…

The Future of Ecommerce: Recommendations AI

June 8, 2021

The doors to the digital retail world are wide open. Reduced in-store visits amplified by Covid-19 have increased demand. With…

A privacy first world: what the FLoC?

May 4, 2021

A cookie-less future is nigh. The landscape of online advertising is evolving and the shift towards a more privacy-focused ecosystem…

The Future of AI: Contact Centres

March 22, 2021

If it hasn’t already, artificial intelligence (AI) is coming to a contact centre near you – and not just in…

Is the news our friend?

March 2, 2021

There has been a lot to update in February… … the Media Code has been amended and passed, Google and…

Google & the business of news

February 8, 2021

Google News Showcase launches in Australia. Australia got its first look at Google News Showcase this week (4 Feb). The…

The future of education in 2021

January 28, 2021

The global education sector is no exception to the industry trends and adoption we have seen in the past 12…

Three Digital Marketing Predictions for 2021

December 16, 2020

Our team shares their picks for marketing trends next year. The pandemic has shaped 2020 and impacted every organisation differently….

Datisan wins at 2020 Google Marketing Platform Awards

December 4, 2020

Consolidating back-to-back wins from 2018 & 2019. We’re excited to announce that Datisan has been named Google’s Emerging Star as…