data marketing

Did you know?: Facebook can use machine learning to increase your ROI on ad spend.

February 1, 2019

AUTOMATED FACEBOOK LOOKALIKE AUDIENCES ARE HERE! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…

Fusing Human Insights and Data for Marketing Success

October 8, 2018

Fusing Human Insights and Data for Marketing Success. At Traffika we use our strategies, content and digital media powered by…

WHEN BIG DATA IS A BIG PROBLEM

August 15, 2018

The digital space is exciting, the pace of change, new technology and new ways of communicating with customers makes the…

DATA-DRIVEN MARKETING INSIGHTS WITH PURPOSE

June 11, 2018

It’s 8-8.30am Monday morning and like every Monday morning you need to extract some clear insights for your manager and…

ADAPTING TO CHANGE IN THE DIGITAL BUSINESS REVOLUTION

April 15, 2015

Consider the following: 90% of all the data in the world has been generated over the last two years The volume…

THE BIG MOBILE SEARCH HISTORY LESSON

January 8, 2015

MOBILE SEARCH IS GOING STRONG! Incase you haven’t noticed, smartphones are getting bigger- so big that they hardly fit in…

[Video] Machine Learning: Preparing for Big Data and Personalised Advertising

November 3, 2014

In our second Machine Learning episode, Dr. Glenn explains what role big data will play in the future of machine…

WEBSITE MIGRATION & REDESIGN SEO CHECKLIST

August 21, 2014

Moving websites or changing URL’s as part of a redesign is both an exciting and scary time. Your website is…