Blog
Welcome to Datisan's blog! Here you’ll find updates on what’s happening in data, analytics and cloud and martech around the world, business updates on Datisan and some thought-leadership pieces from our talented team of tech heads.
New AdTech Account Manager for Datisan
Introducing Stephanie Ahfuni The new year has brought with it an exciting new start for the Datisan team. Stephanie joins…
Google & the business of news
Google News Showcase launches in Australia. Australia got its first look at Google News Showcase this week (4 Feb). The…
The future of education in 2021
The global education sector is no exception to the industry trends and adoption we have seen in the past 12…
Three Digital Marketing Predictions for 2021
Our team shares their picks for marketing trends next year. The pandemic has shaped 2020 and impacted every organisation differently….
Datisan wins at 2020 Google Marketing Platform Awards
Consolidating back-to-back wins from 2018 & 2019. We’re excited to announce that Datisan has been named Google’s Emerging Star as…
Datisan announced as Canstar’s GMP Partner
This comes with the news that Canstar is extending their partnership with Datisan across the full Google Marketing Platform stack….
Growth & Recognition with Google Cloud
Grow together is one of Datisan’s core value statements and this guiding principle has been applied to our approach to…
The future of financial services in 2020
The roller coaster of 2020 has had far-reaching impacts on many industries, and most certainly on the financial services &…
The future of travel in 2020
It’s clear that the events and restrictions of 2020 have sent shockwaves through the global travel industry. Prior to 2020,…
Fully Stacked & Certified!
Datisan has recently been certified as a Sales Partner & Reseller for Google Marketing Platform’s full stack.
The Sign of Four
Google announces Google Analytics 4 Google Analytics has introduced a new property type that enables exciting new functionality, including enhanced…
Core Values Updated
Our three values – Own it, Brave Enough and Grow Together – inspire and inform our interactions with each other,…
The future of retail in 2020
Who would have thought that this year would catapult the retail industry years ahead in the digital age? Retail has…
Rise, and shine!
USC Australia has launched first interactive virtual Open Day on Sunday 19 July. As USC’s technology & digital marketing partner,…
How the cookie crumbled
The rise of zero and first party data When Google announced the steady phase out of third party cookies in…
New Head of Cloud and MarTech for Datisan
The new financial year has brought with it an exciting hire for the Datisan team in Tom Sowerby. Tom brings…
Datisan Sydney expands with addition of new Client Success Manager
We’re delighted to announce That Alize De Sousa has joined our team based in Pyrmont as Client Success Manager. Alize…
Fitness & Wellness in Lockdown
We all know that exercise is important for our physical wellbeing. But with gyms and classes being shut down due…
Connecting through Gaming in COVID-19
In social distancing, many apps and sites have become increasingly popular ways to connect with loved ones, take our minds…
How to travel from the comfort of your home in COVID-19
Given current circumstances and government regulations, getting away for the Easter weekend is sadly no longer an option. Along with…
Music to my ears in COVID-19
At Datisan, we’re huge supporters of live music and music in general. There’s not a Monday morning that goes by…
Datisan lands big hire in new Head of AdTech – Bharat Tarachandani
Another great catch for the team, Datisan is excited to welcome Bharat Tarachandani, who has started as our Head of…
2020. Year of Business Transformation or Detonation?
2020 has certainly kicked off with a bang with growing business pressure and the retail sector in particular hit hard…
Datisan technical team receives a boost with new Customer Engineer
2020 is shaping up nicely With our newly appointed Customer Engineer, Juliusz Abramczyk who has joined the team. Juliusz brings…
New Head of Sales, Michael Cornwell welcomed to Datisan team
The new year Has brought with it a new leader of the Sales team at Datisan! Mike Cornwell joins us…
2020 Data & Analytics Predictions
It’s an exciting time to be working in marketing and analytics… But what does the future hold? Lucky for us,…
Datisan wins 2019 Google Partners Loudest Voice
We’re excited to announce That we’ve been awarded the 2019 Google Partners Loudest Voice Award at Google Marketing Platform ANZ…
Data Driven Workshop with the Leukaemia Foundation
Yesterday we were part Of a great internal workshop with Leukaemia Foundation for their national marketing and branding team in…
Google Think Platforms in Sydney – Datisan
A big thanks To Think with Google APAC for hosting the Google Think Platforms event in Sydney last week at…
New Technical Project Manager welcomed to growing Datisan team
We are excited to welcome a new team member into the Datisan fold in Harsha Gowda! As our new Technical…
Datisan Cloud for Marketing Series P2 – Predicting Marketing Outcomes
Welcome to the second installation of our Cloud for Marketing Blog Series! Last time, we looked at the first step…
Datisan Bytes Ep6 – Why do I need GA360?
It’s time for another episode of Datisan Bytes! In this educational series we discuss all things data, machine learning and…
WATCH: Interactive Minds Digital Summit 2019 – Marketing Transformation Panel
Thanks to our partnership with Interactive Minds, We’ve been able to get hold of the recording the panel discussion from…
Datisan Bytes Ep5 – What is Cloud for Marketing?
It’s time for another episode of Datisan Bytes! In this educational series we discuss all things data, machine learning and…
Datisan Cloud for Marketing Blog Series
We live in an era where customers expect an ever more personalised customer experience. And so they should. With the…
Datisan welcomes Data Solutions Lead to growing team
In the wake of a growth spurt at Datisan We are delighted to announce that we have a new Data…
Datisan Bytes Ep4 – How can I make my Digital Marketing Reporting simpler?
It’s a new financial year! And what better way to celebrate than with another episode of Datisan Bytes. In this…
Datisan – Australia’s First Google Cloud Platform Partner Marketing Analytics Experts
We are incredibly proud to announce that we are officially The First Google Cloud Platform (GCP) Partner in Australia to…
2019 Data & Analytics Predictions – RELOADED
6 months ago, We consulted our analytics oracles at Datisan for their 2019 Data & Analytics Predictions. Today we’re checking…
Datisan Bytes Ep3 – Why isn’t my Digital Marketing Campaign working?
We’re back With episode 3 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…
Privacy-focused or Responsible Marketing?
– A Recap of Google Marketing Live 2019 in San Francisco Last week I had the fortune of being able…
Datisan Bytes Ep2 – What is a Data Engineer?
Welcome back! To episode 2 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…
Top Tips for Google Cloud Platform – Deployment Manager
Up until I came on board with Datisan at the end of last year I had been working as an…
Datisan Bytes Ep1 – What is Google Marketing Platform?
Welcome! To the first episode of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…
Datisan & Traffika Merger
It is a tremendously proud and exciting day for our teams and for me personally, as we announce the consolidation…
Datisan & Advisory Board Roadshow Recap
This month, This month Google has hosted the Advisory Board Centre Essentials and Connect sessions across the country. Datisan CEO,…
AI Series Part 1: AI and the 4th Industrial Revolution
Artificial Intelligence and machine learning. They’re a couple of terms being thrown around a lot lately especially in the media;…
Did you know?: Facebook can use machine learning to increase your ROI on ad spend.
AUTOMATED FACEBOOK LOOKALIKE AUDIENCES ARE HERE! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…
Cloud Expert Data Engineer Joins Datisan Team
We are excited to welcome Alex Simpson to the Datisan team as our new Data Engineer. Originally from New Zealand,…
Datisan wins 2018 Google Partners Most Connected Award
We’re delighted to announce That we’ve been awarded the 2018 Google Partners Most Connected Award at Google Marketing Platform Australia…
Our 2019 Predictions for Data & Analytics
It’s that time of year… when we start to look back and reflect on the past 12 months, and wonder…
Bridging the Gap between Marketing and IT
In our weekly team meeting… We were each asked to take a few minutes to do an exercise and ask…
Fusing Human Insights and Data for Marketing Success
Fusing Human Insights and Data for Marketing Success. At Traffika we use our strategies, content and digital media powered by…
Datisan Cloud for Marketing Event Recap
Last Tuesday, We hosted our first official event in Newstead, Brisbane on Cloud for Marketing – Leveraging the Cloud to…
Welcome
Hi, and welcome to the Datisan Blog. I’m Chris Rozic, CEO of Datisan. Please sit back, relax, and strap yourself…
WHEN BIG DATA IS A BIG PROBLEM
The digital space is exciting, the pace of change, new technology and new ways of communicating with customers makes the…
DATA-DRIVEN MARKETING INSIGHTS WITH PURPOSE
It’s 8-8.30am Monday morning and like every Monday morning you need to extract some clear insights for your manager and…
THE EPIC GUIDE TO INTEGRATED DIGITAL MARKETING & HOW TO DO IT
Why, in 2016 are we still just talking about integrated digital marketing? Why, with all the available technology and resources…
ADAPTING TO CHANGE IN THE DIGITAL BUSINESS REVOLUTION
Consider the following: 90% of all the data in the world has been generated over the last two years The volume…
[Infographic] 7 Ways Photoshop Changed the World
Whether it was to conceal a pimple or make your vacation photos look even more gawk-worthy, chances are you’ve dabbled…
THE BIG MOBILE SEARCH HISTORY LESSON
MOBILE SEARCH IS GOING STRONG! Incase you haven’t noticed, smartphones are getting bigger- so big that they hardly fit in…
[Video] Machine Learning: Preparing for Big Data and Personalised Advertising
In our second Machine Learning episode, Dr. Glenn explains what role big data will play in the future of machine…
[Video] Jessie Dean from Lorna Jane on the Power of Digital Marketing
Here at Traffika, we love brands that are uniquely inspirational and we’re very fortunate to work with one of Australia’s most…
WEBSITE MIGRATION & REDESIGN SEO CHECKLIST
Moving websites or changing URL’s as part of a redesign is both an exciting and scary time. Your website is…