Blog

On this blog you’ll find updates on what’s happening in data, analytics and cloud tech around the world, business updates on Datisan and some thought-leadership pieces from our talented team of tech heads.

WATCH: Interactive Minds Digital Summit 2019 – Marketing Transformation Panel

September 19, 2019

Thanks to our partnership with Interactive Minds, We’ve been able to get hold of the recording the panel discussion from…

Datisan Bytes Ep5 – What is Cloud for Marketing?

August 23, 2019

It’s time for another episode of Datisan Bytes! In this educational series we discuss all things data, machine learning and…

Datisan Cloud for Marketing Blog Series

August 13, 2019

We live in an era where customers expect an ever more personalised customer experience. And so they should. With the…

Datisan welcomes Data Solutions Lead to growing team

July 30, 2019

In the wake of a growth spurt at Datisan We are delighted to announce that we have a new Data…

Datisan Bytes Ep4 – How can I make my Digital Marketing Reporting simpler?

July 11, 2019

It’s a new financial year! And what better way to celebrate than with another episode of Datisan Bytes. In this…

Datisan – Australia’s First Google Cloud Platform Partner Marketing Analytics Experts

June 27, 2019

We are incredibly proud to announce that we are officially The First Google Cloud Platform (GCP) Partner in Australia to…

2019 Data & Analytics Predictions – RELOADED

June 24, 2019

6 months ago, We consulted our analytics oracles at Datisan for their 2019 Data & Analytics Predictions. Today we’re checking…

Datisan Bytes Ep3 – Why isn’t my Digital Marketing Campaign working?

June 12, 2019

We’re back With episode 3 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Privacy-focused or Responsible Marketing?

May 20, 2019

– A Recap of Google Marketing Live 2019 in San Francisco Last week I had the fortune of being able…

Datisan Bytes Ep2 – What is a Data Engineer?

May 16, 2019

Welcome back! To episode 2 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Top Tips for Google Cloud Platform – Deployment Manager

April 26, 2019

Up until I came on board with Datisan at the end of last year I had been working as an…

Datisan Bytes Ep1 – What is Google Marketing Platform?

April 15, 2019

Welcome! To the first episode of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Datisan & Traffika Merger

April 2, 2019

It is a tremendously proud and exciting day for our teams and for me personally, as we announce the consolidation…

Datisan & Advisory Board Roadshow Recap

April 1, 2019

This month, This month Google has hosted the Advisory Board Centre Essentials and Connect sessions across the country. Datisan CEO,…

AI Series Part 1: AI and the 4th Industrial Revolution

February 25, 2019

Artificial Intelligence and machine learning. They’re a couple of terms being thrown around a lot lately especially in the media;…

Did you know?: Facebook can use machine learning to increase your ROI on ad spend.

February 1, 2019

AUTOMATED FACEBOOK LOOKALIKE AUDIENCES ARE HERE! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…

Cloud Expert Data Engineer Joins Datisan Team

January 17, 2019

We are excited to welcome Alex Simpson to the Datisan team as our new Data Engineer. Originally from New Zealand,…

Datisan wins 2018 Google Partners Most Connected Award

December 21, 2018

We’re delighted to announce That we’ve been awarded the 2018 Google Partners Most Connected Award at Google Marketing Platform Australia…

Our 2019 Predictions for Data & Analytics

December 20, 2018

It’s that time of year… when we start to look back and reflect on the past 12 months, and wonder…

Bridging the Gap between Marketing and IT

November 4, 2018

In our weekly team meeting… We were each asked to take a few minutes to do an exercise and ask…

Fusing Human Insights and Data for Marketing Success

October 8, 2018

Fusing Human Insights and Data for Marketing Success. At Traffika we use our strategies, content and digital media powered by…

Datisan Cloud for Marketing Event Recap

September 28, 2018

Last Tuesday, We hosted our first official event in Newstead, Brisbane on Cloud for Marketing – Leveraging the Cloud to…

Welcome

September 28, 2018

Hi, and welcome to the Datisan Blog. I’m Chris Rozic, CEO of Datisan. Please sit back, relax, and strap yourself…

WHEN BIG DATA IS A BIG PROBLEM

August 15, 2018

The digital space is exciting, the pace of change, new technology and new ways of communicating with customers makes the…

DATA-DRIVEN MARKETING INSIGHTS WITH PURPOSE

June 11, 2018

It’s 8-8.30am Monday morning and like every Monday morning you need to extract some clear insights for your manager and…

THE EPIC GUIDE TO INTEGRATED DIGITAL MARKETING & HOW TO DO IT

March 9, 2016

Why, in 2016 are we still just talking about integrated digital marketing? Why, with all the available technology and resources…

ADAPTING TO CHANGE IN THE DIGITAL BUSINESS REVOLUTION

April 15, 2015

Consider the following: 90% of all the data in the world has been generated over the last two years The volume…

[Infographic] 7 Ways Photoshop Changed the World

February 4, 2015

Whether it was to conceal a pimple or make your vacation photos look even more gawk-worthy, chances are you’ve dabbled…

THE BIG MOBILE SEARCH HISTORY LESSON

January 8, 2015

MOBILE SEARCH IS GOING STRONG! Incase you haven’t noticed, smartphones are getting bigger- so big that they hardly fit in…

[Video] Machine Learning: Preparing for Big Data and Personalised Advertising

November 3, 2014

In our second Machine Learning episode, Dr. Glenn explains what role big data will play in the future of machine…

[Video] Jessie Dean from Lorna Jane on the Power of Digital Marketing

September 11, 2014

Here at Traffika, we love brands that are uniquely inspirational and we’re very fortunate to work with one of Australia’s most…

WEBSITE MIGRATION & REDESIGN SEO CHECKLIST

August 21, 2014

Moving websites or changing URL’s as part of a redesign is both an exciting and scary time. Your website is…