Blog

Welcome to Datisan's blog! Here you’ll find updates on what’s happening in data, analytics and cloud and martech around the world, business updates on Datisan and some thought-leadership pieces from our talented team of tech heads.

Datisan Unveils New Core Values

September 2, 2021

Welcome to… Limitless Potential and Lead with Curiosity At Datisan, and within XPON Technologies Group, we pride ourselves on our…

Leading with impact: CRN names Datisan an expert in Customer Experience

September 2, 2021

Our long-term visitor expectations were exceeded by 46% within the first 30 days of the virtual environment going live. It was a no-brainer to recommit to and further develop the platform for 2021

Key to Achieving Multi-Moment Maturity: First Party Data

August 3, 2021

As consumer expectations continue to grow in an ever-evolving digital landscape, it is becoming increasingly important for businesses to deliver…

Datisan partners with USC Australia for Open Day Online

July 19, 2021

Our long-term visitor expectations were exceeded by 46% within the first 30 days of the virtual environment going live. It was a no-brainer to recommit to and further develop the platform for 2021

Why Digital Transformation is Failing

July 6, 2021

Execution versus expectation is a constant challenge Datisan COO, Brent Lupton, recently spoke to industry leader Business Transformation & Operational…

The Popularisation of Privacy

June 29, 2021

There’s a fine line between privacy of personal information and the convenience of personalisation online today. With the popularisation of…

A relaxed cookie deadline isn’t a reprieve for connecting with customers

June 29, 2021

The move to first party data shouldn’t be delayed There seemed to be a lot of relief that this impending…

The Future of Ecommerce: Recommendations AI

June 8, 2021

The doors to the digital retail world are wide open. Reduced in-store visits amplified by Covid-19 have increased demand. With…

Investing in Customer Success…

May 25, 2021

… is critical to Datisan’s vision of creating better experiences and it is really exciting when we grow our capabilities…

New Data Analytics Specialist for Datisan

May 19, 2021

Introducing Sumen Pooni  We’re so excited to share with you Datisan’s newest team member – Sumen joins Datisan in our…

A privacy first world: what the FLoC?

May 4, 2021

A cookie-less future is nigh. The landscape of online advertising is evolving and the shift towards a more privacy-focused ecosystem…

Datisan announces new partnership with Fivetran

April 28, 2021

In exciting news, Datisan is now partnering with innovative technology platform Fivetran to provide even better and more efficient outcomes…

The Future of AI: Contact Centres

March 22, 2021

If it hasn’t already, artificial intelligence (AI) is coming to a contact centre near you – and not just in…

Is the news our friend?

March 2, 2021

There has been a lot to update in February… … the Media Code has been amended and passed, Google and…

New AdTech Account Manager for Datisan

February 16, 2021

 Introducing Stephanie Ahfuni  The new year has brought with it an exciting new start for the Datisan team. Stephanie joins…

Google & the business of news

February 8, 2021

Google News Showcase launches in Australia. Australia got its first look at Google News Showcase this week (4 Feb). The…

The future of education in 2021

January 28, 2021

The global education sector is no exception to the industry trends and adoption we have seen in the past 12…

Three Digital Marketing Predictions for 2021

December 16, 2020

Our team shares their picks for marketing trends next year. The pandemic has shaped 2020 and impacted every organisation differently….

Datisan wins at 2020 Google Marketing Platform Awards

December 4, 2020

Consolidating back-to-back wins from 2018 & 2019. We’re excited to announce that Datisan has been named Google’s Emerging Star as…

Datisan announced as Canstar’s GMP Partner

December 4, 2020

This comes with the news that Canstar is extending their partnership with Datisan across the full Google Marketing Platform stack….

Growth & Recognition with Google Cloud

November 26, 2020

Grow together is one of Datisan’s core value statements and this guiding principle has been applied to our approach to…

The future of financial services in 2020

November 19, 2020

The roller coaster of 2020 has had far-reaching impacts on many industries, and most certainly on the financial services &…

The future of travel in 2020

October 28, 2020

It’s clear that the events and restrictions of 2020 have sent shockwaves through the global travel industry.  Prior to 2020,…

Fully Stacked & Certified!

October 20, 2020

Datisan has recently been certified as a Sales Partner & Reseller for Google Marketing Platform’s full stack.

The Sign of Four

October 15, 2020

Google announces Google Analytics 4 Google Analytics has introduced a new property type that enables exciting new functionality, including enhanced…

Core Values Updated

October 6, 2020

Our three values – Own it, Brave Enough and Grow Together – inspire and inform our interactions with each other,…

The future of retail in 2020

September 15, 2020

Who would have thought that this year would catapult the retail industry years ahead in the digital age? Retail has…

Rise, and shine!

July 15, 2020

USC Australia has launched first interactive virtual Open Day on Sunday 19 July. As USC’s technology & digital marketing partner,…

How the cookie crumbled

July 15, 2020

The rise of zero and first party data When Google announced the steady phase out of third party cookies in…

New Head of Cloud and MarTech for Datisan

July 7, 2020

The new financial year has brought with it an exciting hire for the Datisan team in Tom Sowerby. Tom brings…

Datisan Sydney expands with addition of new Client Success Manager

June 22, 2020

We’re delighted to announce  That Alize De Sousa has joined our team based in Pyrmont as Client Success Manager. Alize…

Fitness & Wellness in Lockdown

May 18, 2020

We all know that exercise is important for our physical wellbeing. But with gyms and classes being shut down due…

Connecting through Gaming in COVID-19

May 15, 2020

In social distancing, many apps and sites have become increasingly popular ways to connect with loved ones, take our minds…

How to travel from the comfort of your home in COVID-19

April 10, 2020

Given current circumstances and government regulations, getting away for the Easter weekend is sadly no longer an option. Along with…

Music to my ears in COVID-19

March 31, 2020

At Datisan, we’re huge supporters of live music and music in general. There’s not a Monday morning that goes by…

Datisan lands big hire in new Head of AdTech – Bharat Tarachandani

March 10, 2020

Another great catch for the team, Datisan is excited to welcome Bharat Tarachandani, who has started as our Head of…

2020. Year of Business Transformation or Detonation?

February 26, 2020

2020 has certainly kicked off with a bang with growing business pressure and the retail sector in particular hit hard…

Datisan technical team receives a boost with new Customer Engineer

February 6, 2020

2020 is shaping up nicely With our newly appointed Customer Engineer, Juliusz Abramczyk who has joined the team. Juliusz brings…

New Head of Sales, Michael Cornwell welcomed to Datisan team

January 24, 2020

The new year  Has brought with it a new leader of the Sales team at Datisan! Mike Cornwell joins us…

2020 Data & Analytics Predictions

January 10, 2020

It’s an exciting time to be working in marketing and analytics… But what does the future hold? Lucky for us,…

Datisan wins 2019 Google Partners Loudest Voice

December 9, 2019

We’re excited to announce That we’ve been awarded the 2019 Google Partners Loudest Voice Award at Google Marketing Platform ANZ…

Data Driven Workshop with the Leukaemia Foundation

November 19, 2019

Yesterday we were part Of a great internal workshop with Leukaemia Foundation for their national marketing and branding team in…

Google Think Platforms in Sydney – Datisan

November 4, 2019

A big thanks To Think with Google APAC for hosting the Google Think Platforms event in Sydney last week at…

New Technical Project Manager welcomed to growing Datisan team

October 15, 2019

We are excited to welcome a new team member into the Datisan fold in Harsha Gowda! As our new Technical…

Datisan Cloud for Marketing Series P2 – Predicting Marketing Outcomes

October 4, 2019

Welcome to the second installation of our Cloud for Marketing Blog Series! Last time, we looked at the first step…

Datisan Bytes Ep6 – Why do I need GA360?

September 27, 2019

It’s time for another episode of Datisan Bytes! In this educational series we discuss all things data, machine learning and…

WATCH: Interactive Minds Digital Summit 2019 – Marketing Transformation Panel

September 19, 2019

Thanks to our partnership with Interactive Minds, We’ve been able to get hold of the recording the panel discussion from…

Datisan Bytes Ep5 – What is Cloud for Marketing?

August 23, 2019

It’s time for another episode of Datisan Bytes! In this educational series we discuss all things data, machine learning and…

Datisan Cloud for Marketing Blog Series

August 13, 2019

We live in an era where customers expect an ever more personalised customer experience. And so they should. With the…

Datisan welcomes Data Solutions Lead to growing team

July 30, 2019

In the wake of a growth spurt at Datisan We are delighted to announce that we have a new Data…

Datisan Bytes Ep4 – How can I make my Digital Marketing Reporting simpler?

July 11, 2019

It’s a new financial year! And what better way to celebrate than with another episode of Datisan Bytes. In this…

Datisan – Australia’s First Google Cloud Platform Partner Marketing Analytics Experts

June 27, 2019

We are incredibly proud to announce that we are officially The First Google Cloud Platform (GCP) Partner in Australia to…

2019 Data & Analytics Predictions – RELOADED

June 24, 2019

6 months ago, We consulted our analytics oracles at Datisan for their 2019 Data & Analytics Predictions. Today we’re checking…

Datisan Bytes Ep3 – Why isn’t my Digital Marketing Campaign working?

June 12, 2019

We’re back With episode 3 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Privacy-focused or Responsible Marketing?

May 20, 2019

– A Recap of Google Marketing Live 2019 in San Francisco Last week I had the fortune of being able…

Datisan Bytes Ep2 – What is a Data Engineer?

May 16, 2019

Welcome back! To episode 2 of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Top Tips for Google Cloud Platform – Deployment Manager

April 26, 2019

Up until I came on board with Datisan at the end of last year I had been working as an…

Datisan Bytes Ep1 – What is Google Marketing Platform?

April 15, 2019

Welcome! To the first episode of Datisan Bytes! In this educational series we’ll be discussing all things data, machine learning…

Datisan & Traffika Merger

April 2, 2019

It is a tremendously proud and exciting day for our teams and for me personally, as we announce the consolidation…

Datisan & Advisory Board Roadshow Recap

April 1, 2019

This month, This month Google has hosted the Advisory Board Centre Essentials and Connect sessions across the country. Datisan CEO,…

AI Series Part 1: AI and the 4th Industrial Revolution

February 25, 2019

Artificial Intelligence and machine learning. They’re a couple of terms being thrown around a lot lately especially in the media;…

Did you know?: Facebook can use machine learning to increase your ROI on ad spend.

February 1, 2019

AUTOMATED FACEBOOK LOOKALIKE AUDIENCES ARE HERE! Previously we’ve had to create manual lookalike audiences but this is fast becoming a…

Cloud Expert Data Engineer Joins Datisan Team

January 17, 2019

We are excited to welcome Alex Simpson to the Datisan team as our new Data Engineer. Originally from New Zealand,…

Datisan wins 2018 Google Partners Most Connected Award

December 21, 2018

We’re delighted to announce That we’ve been awarded the 2018 Google Partners Most Connected Award at Google Marketing Platform Australia…

Our 2019 Predictions for Data & Analytics

December 20, 2018

It’s that time of year… when we start to look back and reflect on the past 12 months, and wonder…

Bridging the Gap between Marketing and IT

November 4, 2018

In our weekly team meeting… We were each asked to take a few minutes to do an exercise and ask…

Fusing Human Insights and Data for Marketing Success

October 8, 2018

Fusing Human Insights and Data for Marketing Success. At Traffika we use our strategies, content and digital media powered by…

Datisan Cloud for Marketing Event Recap

September 28, 2018

Last Tuesday, We hosted our first official event in Newstead, Brisbane on Cloud for Marketing – Leveraging the Cloud to…

Welcome

September 28, 2018

Hi, and welcome to the Datisan Blog. I’m Chris Rozic, CEO of Datisan. Please sit back, relax, and strap yourself…

WHEN BIG DATA IS A BIG PROBLEM

August 15, 2018

The digital space is exciting, the pace of change, new technology and new ways of communicating with customers makes the…

DATA-DRIVEN MARKETING INSIGHTS WITH PURPOSE

June 11, 2018

It’s 8-8.30am Monday morning and like every Monday morning you need to extract some clear insights for your manager and…

THE EPIC GUIDE TO INTEGRATED DIGITAL MARKETING & HOW TO DO IT

March 9, 2016

Why, in 2016 are we still just talking about integrated digital marketing? Why, with all the available technology and resources…

ADAPTING TO CHANGE IN THE DIGITAL BUSINESS REVOLUTION

April 15, 2015

Consider the following: 90% of all the data in the world has been generated over the last two years The volume…

[Infographic] 7 Ways Photoshop Changed the World

February 4, 2015

Whether it was to conceal a pimple or make your vacation photos look even more gawk-worthy, chances are you’ve dabbled…

THE BIG MOBILE SEARCH HISTORY LESSON

January 8, 2015

MOBILE SEARCH IS GOING STRONG! Incase you haven’t noticed, smartphones are getting bigger- so big that they hardly fit in…

[Video] Machine Learning: Preparing for Big Data and Personalised Advertising

November 3, 2014

In our second Machine Learning episode, Dr. Glenn explains what role big data will play in the future of machine…

[Video] Jessie Dean from Lorna Jane on the Power of Digital Marketing

September 11, 2014

Here at Traffika, we love brands that are uniquely inspirational and we’re very fortunate to work with one of Australia’s most…

WEBSITE MIGRATION & REDESIGN SEO CHECKLIST

August 21, 2014

Moving websites or changing URL’s as part of a redesign is both an exciting and scary time. Your website is…