The marketing landscape has changed dramatically in just a few short years. Datisan has seen an increased expectation for businesses to be digitally-led and customer-centric in their marketing approach.
We started wondering in 2019 what this could look like for Australian businesses and how different organisations and industries compare in their maturity journeys. We surveyed Australian marketers and technology officers to see how they regarded their own marketing maturity and published our findings in late 2019.
Help us build on those findings in 2020 and see if there is a natural progression year on year, industry by industry.