2020 Annual Australian Digital Maturity Growth Survey


In the current climate with distributed workforces and isolated consumers, how has digital marketing maturity progressed in 2020?

The marketing landscape has changed dramatically in just a few short years. Datisan has seen an increased expectation for businesses to be digitally-led and customer-centric in their marketing approach.

We started wondering in 2019 what this could look like for Australian businesses and how different organisations and industries compare in their maturity journeys.  We surveyed Australian marketers and technology officers to see how they regarded their own marketing maturity and published our findings in late 2019. 

Help us build on those findings in 2020 and see if there is a natural progression year on year, industry by industry. 

Our 2020 survey is now open and closes Sunday 1 November 2020.

All respondents will receive a snapshot of their overall maturity in relation to the overall results and averages, as well as score across the four key areas:

  • Data Driven Marketing
  • Marketing Measurement & Attribution
  • Marketing Automation & Activation
  • Organisational Collaboration

One lucky survey respondent will win a more in-depth Digital Maturity Assessment & Roadmap for their business, valued at $15,000.

All survey information will remain anonymous with no personally identifiable information included in the report. Each respondent will be emailed a personalised summary which will feature a comparison of their submitted information against the results in the 2020 report.

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